Social ads are only cool if they can get you to start a conversation about the product with your friends. That's why the movie trailers they show in theaters are so effective. Because if they're cool you can talk about them to your friends sitting on either side of you. And then go see the movie a couple months later when it comes out.
Facebook social ads are lame because they don't start conversations. People complain about YouTube's plan to show preroll commercials, but honestly I don't think it's such a bad idea. Except instead of showing ads in front of all videos, only show ads in front of the movies that you've favorited. Why? Because when you watch a movie that's in your favorites, it's usually because you're showing your friends. So then there exists the potential to start a conversation. And the other 90% of the time when you're watching YouTube alone the ads never bother you.
Facebook social ads are lame because they don't start conversations. People complain about YouTube's plan to show preroll commercials, but honestly I don't think it's such a bad idea. Except instead of showing ads in front of all videos, only show ads in front of the movies that you've favorited. Why? Because when you watch a movie that's in your favorites, it's usually because you're showing your friends. So then there exists the potential to start a conversation. And the other 90% of the time when you're watching YouTube alone the ads never bother you.