200 people out of how many hundreds of thousands of users? Are they giving an average $5 a month, for a grand total of $12000 a year? Maybe a little bit more?
realistically most gopros ever sold are collecting dust in some drawer, and if you have a GoPro 5 from 10 years ago that does 4K video, there isn't really a need to keep buying new ones ...
I'm not sure about broadband data, as it can't be that useful. However on the mobile side, it's fairly valuable as a mobile app can collect A-GPS location and sensor telemetry that are unknown to the MNO otherwise.
Another perspective from the posters saying "rich people"; in most advertising, it is aimed at aspiration and not reality - so "people who want to be rich leisure class people, or social media influencers", which tracks for a low-end laptop for a younger phone-native audience.
Advertising aimed at the actually rich is usually more about saving time, "elevated" experiences, or building legacy.
Like most things in tech, it's targeted at upper middle class or rich people since they have way way more disposable income. It's a "premium Chromebook" which, as much as I like Chromebooks, seems like you would need a lot of disposable income before considering since most actually resource intensive stuff (video games, video editing, etc) you wouldn't get a Chromebook for.
My wife and I actually went to Tokyo for a vintage shopping trip haha. I went to Shinjuku to buy vintage camera lenses and she went to Omotesando to buy a vintage bag. I mean, we did other stuff besides vintage shopping too, like eating good food, but still.
From past phone launch ads, its usually the people who were always looking for dinner reservations, concert booking, meeting at drinks. Basically leisure class people. So this vintage shopping trip seems to fit right in.
The ZipAir direct flight can get you a week long trip from SF to Tokyo for ~$750 outside of peak seasons, although I'm not sure what their rates for extra bags are if you were only going to shop.
the last time I went to Japan was I think 2015 and the exchange rate was about 120 yen to the dollar. I bought almost all of the clothing that I wore for the next year or two during a stretch of three days in Tokyo. The exchange rate right now is 155 yen to the dollar and prices on everything in the US have gone through the roof, so this doesn't seem all that ridiculous to me. I am more annoyed by the assumption that I live in SF than the idea that I might go from SF to Tokyo on a vintage shopping trip.
The other person commenting does have a point, if you're inviting a bunch of attendees from the 'global south' nations, there's many places in South America, Africa, where it is difficult, complicated and by no means guaranteed to get a Schengen zone visa. You can't just "go there".
Ah, good point, a number of the people going to RightsCon would by definition be coming from countries where this was difficult. I withdraw 'n apologise.
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