Yeah, it's always weird to see. I get that it's probably SEO related, still seems so dumb. Even ignoring the contribution of the employees, it's just a weird way to phrase it. Especially in articles like these, since the EU isn't doing this in response to Musk specifically owning Starlink, it's doing it in response to Starlink not being European.

The other day I saw an article referring to Twitter as "Musk's Twitter" which was even weirder because IIRC none of the content of the article was actually about Musk.