It's probably some blend of you not being in that domain + intentional vagueness.
I used to write about omnichannel marketing, so I love that you gave that example. As the "explainer", I spent a lot of time trying to figure out what the hell I was explaining. If you visited the website of one of the major omnichannel vendors, you'd mainly see a lot of inspirational fluff that was almost completely devoid of meaning. At the same time -- there was actual software being built and actual changes being made to the businesses that bought into omnichannel. So it's not nothing, but humans are built to deceive each other and a good deal of this corporate speak is part of an intricate dance of deception, built around advancing careers and justifying budgets and headcounts. Any good lie contains a measure of truth.
You can, if you put your mind to it, learn enough of the "language" to sit there and blabber to the execs about it and if you are, let's say, 60% comprehensible everyone will nod their heads and either politely ignore the other 40%, or, like you, believe that the 40% of chaff is actually something. But if you don't feel like you fit in with the babblers, it'll be harder for you than it is for them.
I like your point about the "language" - as you said, there's a measure of truth, but there really is quite a lot of translation involved that may or may not include a good dollop of BS.
(source, designer in marketing. The BS is useful to trojan horse actually useful concepts to certain tiers of management.)
I used to write about omnichannel marketing, so I love that you gave that example. As the "explainer", I spent a lot of time trying to figure out what the hell I was explaining. If you visited the website of one of the major omnichannel vendors, you'd mainly see a lot of inspirational fluff that was almost completely devoid of meaning. At the same time -- there was actual software being built and actual changes being made to the businesses that bought into omnichannel. So it's not nothing, but humans are built to deceive each other and a good deal of this corporate speak is part of an intricate dance of deception, built around advancing careers and justifying budgets and headcounts. Any good lie contains a measure of truth.
You can, if you put your mind to it, learn enough of the "language" to sit there and blabber to the execs about it and if you are, let's say, 60% comprehensible everyone will nod their heads and either politely ignore the other 40%, or, like you, believe that the 40% of chaff is actually something. But if you don't feel like you fit in with the babblers, it'll be harder for you than it is for them.