While the ad markets globally are quite big, the number of videos ads are a tiny portion of that due to lack of inventory, content providers not having the tools to create video ads, different websites requiring different formats & sizes of video ads, and hence a lot of content is not monetizable.
The IAB recently introduced standard for video ads, that with an understanding of how lucrative video ads in terms of CPM's, and with measurable analytics and tools, the video ad market should increase substantially.
User generated ads currently have very low CPM's compared to content show by the ABC's, NBC's, Hulu, etc.
The IAB recently introduced standard for video ads, that with an understanding of how lucrative video ads in terms of CPM's, and with measurable analytics and tools, the video ad market should increase substantially.
User generated ads currently have very low CPM's compared to content show by the ABC's, NBC's, Hulu, etc.